I picked up a copy of Jet Magazine yesterday, flipped a few pages and before I knew it I was at the end of the magazine. Something was wrong. I knew it felt rather light when I picked it up, but seriously something was wrong.
The magazine is so skimpy now that if you aren’t careful you will miss the four to five pages of actual content. There are more advertisements and subscription cards then there are actual interviews and articles.
Shame on you Jet Magazine! Whatever happened to picking up a Jet Magazine and reading about what is going on in Black America as far as culture, entertainment, news, history, beauty etc. What happened to seeing an eye-catching cover and knowing that you would find a well written story along with tons of other interesting articles? Now the magazine is a thin as a pamphlet. I was shocked when I flipped to read the cover story about BeBe and CeCe Winan’s new album Still in the latest issue of Jet and realized that even though the cover story was near the end of the magazine, I only found one item to read before I reached it. Of course there was still the Beauty of the Week and the Black History facts, but where were all of the “other” stories? Why was the cover story the only “meat” of the magazine?”
I do realize that both Jet Magazine and Ebony Magazine are both published by Johnson Publishing Company, but that is no excuse for Ebony Magazine having plenty of content, while Jet Magazine is scarce and skimpy.